<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Make Sense Marketing]]></title><description><![CDATA[Make Sense Marketing]]></description><link>https://www.make-sense-marketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 03 Jun 2026 09:04:08 GMT</lastBuildDate><atom:link href="https://www.make-sense-marketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Google Reviews Are Doing More Heavy Lifting Than Your Website]]></title><description><![CDATA[Google Reviews influence whether people find you, trust you, and hire you. Here is what local business owners need to know about optimizing your Google Reviews.]]></description><link>https://www.make-sense-marketing.com/post/google-reviews-are-doing-more-heavy-lifting-than-your-website</link><guid isPermaLink="false">6a04886ce8ad7aab1e5f6a1c</guid><pubDate>Thu, 21 May 2026 16:59:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c6347_58713697815642d0885c4505444254ce~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grace Schrage</dc:creator></item><item><title><![CDATA[Being Polites Just Doesn't Cut It When It Comes To Google Reviews]]></title><description><![CDATA[If you’re a business owner, you’ve probably made it a habit to respond to your Google reviews. That’s a good thing. But if most of your responses look like “Thanks so much, we appreciate your business,” you’re treating reviews like a courtesy instead of what they really are: a ranking signal. Google doesn’t just look at how many reviews you have or what your star rating is. It reads the actual content of those reviews to better understand your business. And just as importantly, it reads your...]]></description><link>https://www.make-sense-marketing.com/post/being-polites-just-doesn-t-cut-it-when-it-comes-to-google-reviews</link><guid isPermaLink="false">69fa475ae6cd293e43775e0b</guid><pubDate>Tue, 05 May 2026 19:46:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c6347_086c6e2f5f4a4118a8e53f94e7110464~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grace Schrage</dc:creator></item><item><title><![CDATA[The Lowest-Cost, Highest-ROI Marketing Tool Service-Based Business Owners Can Use Right Now]]></title><description><![CDATA[If you run a service-based business and you’re trying to increase visibility, there is one tool that consistently delivers results without requiring a large budget or ongoing ad spend: Your Google Business Profile. It’s often underestimated because it looks simple. But in reality, it plays a major role in how and when your business shows up on Google Search and Google Maps—and whether someone chooses to contact you or move on. According to Google’s own documentation on local search behavior,...]]></description><link>https://www.make-sense-marketing.com/post/the-lowest-cost-highest-roi-marketing-tool-service-based-business-owners-can-use-right-now</link><guid isPermaLink="false">69e3c9c58e34b7ad2d8c48f9</guid><pubDate>Tue, 21 Apr 2026 18:15:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c6347_81efcb462a0845ab8edfd2a0ad9d4bb0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grace Schrage</dc:creator></item></channel></rss>