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I Used to Fall for Every Instagram "Trick." None of Them Worked.
I used to be someone who fell for all of the "tricks" to increase views and likes on Instagram. Until I realized, they don't work. If your post isn't good, no matter what tricks you have up your sleeve, it's not going to perform well. What I Used to Do Every time I posted something, I had a routine: Like my own post Repost it Be the first one to comment Share it to my story, with no caption, no CTA, nothing added at all I genuinely thought this was the secret. A little ritual
Jun 253 min read


Are you paying for attention or paying for action? Boosting Posts vs Ads Manager
Most local business owners use Facebook Boosting because it’s simple, but simple doesn’t always mean effective. This post breaks down the real difference between boosted posts and Meta Ads, and why one is built for visibility while the other is built for results.
Jun 44 min read


Google Reviews Are Doing More Heavy Lifting Than Your Website
Google Reviews influence whether people find you, trust you, and hire you. Here is what local business owners need to know about optimizing your Google Reviews.
May 214 min read


Being Polites Just Doesn't Cut It When It Comes To Google Reviews
If you’re a business owner, you’ve probably made it a habit to respond to your Google reviews. That’s a good thing. But if most of your responses look like “Thanks so much, we appreciate your business,” you’re treating reviews like a courtesy instead of what they really are: a ranking signal. Google doesn’t just look at how many reviews you have or what your star rating is. It reads the actual content of those reviews to better understand your business. And just as importantl
May 54 min read


The Lowest-Cost, Highest-ROI Marketing Tool Service-Based Business Owners Can Use Right Now
If you run a service-based business and you’re trying to increase visibility, there is one tool that consistently delivers results without requiring a large budget or ongoing ad spend: Your Google Business Profile. It’s often underestimated because it looks simple. But in reality, it plays a major role in how and when your business shows up on Google Search and Google Maps—and whether someone chooses to contact you or move on. According to Google’s own documentation on local
Apr 214 min read
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